Is home staging a profitable business?

The potential to win big is high. If the home staging professional applies the right strategic approach, they market themselves.

Is home staging a profitable business?

The potential to win big is high. If the home staging professional applies the right strategic approach, they market themselves. If the home staging professional applies the right strategic approach, promotes themselves well, prices right, and maximizes their network, then the opportunities are myriad. The good news is that home staging can be a very profitable sustainable business %26, IF it lays the right foundation.

For me, a sustainable company has a long-term focus, can function independently during the absence of owners, and is ultimately saleable. Home staging is not a get-rich-quick plan. Like any small business, it will require an investment of time and resources for its development. It's probably not going to happen overnight, but it can be quite lucrative.

In the early stages of your business, you may be inclined to believe that you need thousands of real estate agents to know who you are. With changing trends in home design and interiors, a housekeeper will need to purchase a varied collection of furniture and decor. Too often, new players believe that in order to compete, they need to charge less than their successful counterparts. If you fit the bill and are serious about creating a profitable, recession-proof business, now is a good time to start your home improvement business.

And while it's true, you don't need training, certification, or licensing to be a home stager, there's something to be said for the right training and credentials you receive when you're just starting out. If you're the only trained assembler in town, you may be able to charge more, but you may also need to spend more time educating real estate agents about the need to organize homes. Staging Studio's Stager Pricing Lab has all the formulas and information you need to structure the optimal pricing model for your home prep business. Scenists in luxury markets may charge more for staging services than stage designers who make low-cost investor changes.

For those salespeople or realtors who don't want to do the work themselves, that's where professional home stagers come into play. A home stagger is objective and can easily detect areas of the home that could lower the sale price. But, to truly make money as a home stager, you have to be seen as a true expert, not just someone with a keen eye.

AnnMarie Bostrom
AnnMarie Bostrom

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