After thinking about the idea, the next step in starting your home staging business should be to write a business plan. The business plan will focus on some important aspects of the business, such as who your customers are, how you plan to reach them, project sales and expenses, your value proposition for use in marketing, and more. Thinking of a good idea for a small business and having the skills to execute it is one thing, but getting the funds to start a home staging company is another. There's no doubt that there are other people having fun at home in your area, so when you connect with real estate agents, you probably won't be the only stager they've spoken to.
The industry is growing because statistics show that homes that are staged sell up to 30 times faster and up to 20% more, according to the IAHSP. Clients generally pay for an initial consultation when they meet with a house manager to tour the property. The initial costs of a home staging company depend on the types of services the company will offer. The impact is so important that more than 25 percent of seller agents say they prepare each of their clients' homes before listing them.
Often, the best way to promote a home staging business right from the start is to get out there and start hitting the pavement. Those who decorate a completely empty house will usually charge a flat rate per room per month. If you haven't worked on any yet, start with your own home, a friend's house, or provide a free staging on some homes for a real estate agent. Consider including how quickly the homes you set up sold or what type of price increase they cause.
According to staging experts, there are quite a few differences between interior design and home staging that designers hoping to get into the staging game should be aware of. For starters, there are several paths, from reaching out to real estate agents to preparing your own home when you're on the market.